Chewing Gum Delivers Powerful Safe Sex Message


Watching this commercial in which a piece of chewed gum slowly passes from one person to another while a soothing voice over talks about being a people person who likes all types of people and who takes everyone as the are without judgment leads one in several directions befoe it delivers its message.

Is it an ethereal ad for chewing gum? Some kind of world peace message from some cause group?An environmental message? A dating service?

Of course the title of the ad, MTV Staying Alive, pretty much eliminates those options but it still doesn't totally set you up for the fact its an AIDS awareness message. Which is a good thing because this ad sort of enraptures you and ties itself beautifully to its ultimate message.

The ad was created by Lowe MENA Dubai

by Steve Hall    Jan-28-09   Click to Comment   
Topic: Cause, Commercials, Good   

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I dont think you can spread AIDS through gum.

Posted by: jj on January 28, 2009 3:03 PM

Lowe MENA Dubai? So, the Arabs eat each other's gum? What am I supposed to learn from THIS?

I have a better tagline: "Most people who have AIDS are gay. Keep it that way."

Posted by: George Miller on January 28, 2009 5:10 PM

Are you people kidding me? The obvious point is: You wouldn't think about chewing gum that someone else (maybe many someone elses) had chewed, so why would you take the chance to have sex with someone without protecting yourself. Duh...

Posted by: becca on January 29, 2009 3:55 PM