Pancreatic Cancer: The Assassin with Flair.


"That's Dan. And I'm Dan's pancreatic cancer."

How do you even begin to take a pitch like that seriously?

I just love how, after describing Dan's untimely death with a listless "eh," Pancreatic Cancer looks out the backseat window and croons (with the most subtle of accents), "I have 35,000 other people to kill this year."

Blase, baby, blase. Unintentionally hilarious work by Gardner Nelson + Partners for the Lustgarden Foundation. Somebody needs to page Charlie Brooker and tell him to update his list.

by Angela Natividad    Jan-15-09   Click to Comment   
Topic: Campaigns, Cause, Commercials, Strange, Television   

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I hope I am missing your point. Otherwise it appears you are trivializing the most deadly, devastating disease known. Their point is it's "the silent killer" (90% of people diagnosed are so far along they rarely survive six months to a year) and if only one person gets proactively tested it's likely one human life spared. It's also a least known disease with the least funding for research. It's basically a death sentence in today's medical state. To me this is an untouchable subject for sarcasm or critique. I wonder if you or a loved one was given the news of such magnitude you'd be so flippant and insensitive. Shame on you.

Posted by: stephen on January 15, 2009 1:53 PM

That the ad sparks a certain reaction has nothing to do with how I feel about the magnitude of cancer. I'm not going to lie and call it a heartstring-tweaker just because of its topic matter.

Posted by: Angela on January 15, 2009 2:51 PM

I don't know how you can separate the two--the issue from the ad. And to say, "Unintentionally hilarious" is unfathomable. Were you amused by the actor's delivery while missing his point? I think that ad--to any person with any family history of cancer--would find it dead pan serious and on target, and prompt some action. It's a silent killer (the driver isn't aware) and it's a killer (he will die because he won't get a diagnosis till too late). Less than 20% of those diagnosed are operable. Of those who get the Whipple (a radical surgery) 90% still die in 5 years. The ad is rightly sobering and callous--just as is the insidious disease. But certainly nothing remotely hilarious! And lastly, given the ominous threat of PC, how might one deliver such a cold message? The ad does a great job of staying away from heartstring tweaker by far because PC is not an emotional play--it's all business to fight to live. The ad is perfect for the subject. The team who produced it knows exactly what they're communicating and nailed it.

Posted by: stephen on January 15, 2009 3:19 PM