'He Lives Vicariously ... Through Himself.'


He once had an awkward moment -- just to see how it feels. He can also speak French. In Russian.

Dos Equis' Most Interesting Man in the World spreads wee bits of his magic in five ultra-short spots. Just imagine if James Bond were cross-bred with Hugh Hefner and being constantly shadowed by an ironic narrator; you might get a whiff of what this effort's all about.

Point is, the seasoned hunk of cultured man drinks Dos Equis, and he encourages others to "Stay thirsty, my friends," a suave, winky-winky way of saying Stay fast and loose, keep learning ... and drink a helluva lot.

Labors of love by Euro RSCG, which sought to target "men who live or aspire to live 'interesting' lives."

The quotations around "interesting" are from them, not us. Smirk.

"After Party":

"Jai Alai":

"Treasure Chest":

"Pick Up Lines":


by Angela Natividad    Mar-26-09   Click to Comment   
Topic: Brands, Campaigns, Commercials, Television   

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These continue to be very good. How do you sell beer in an oversaturated beer market? With your "secret triple hops brewing technique?" Gimme a fuckin' break. I will bet any money that Dos Equis sales have increased markedly since these spots started airing.

But I will also bet that the beer snobs who only drink their special label will forever call Dos Equis "piss."

Posted by: Dave on March 26, 2009 9:44 AM

The link to the Self-Defense one doesn't work. It requests a login to Ning.

As for the ads, I would say that they work pretty well as my 20-something friends and I are extremely conversant in them and for myself, I can say that I've chosen a Dos Equis recently. I've drank it before and liked it, so it was a reminder and not so much a change from something else.

Posted by: Jon on June 28, 2009 10:53 PM