'It's Called Earth Hour. And it Promises to Be One of the Hugest Turn-Offs Imaginable.'


Janeane Garofalo, who's cool in a dicey sort of way, lends her spokeswoman clout to the World Wildlife Federation's Big Turn Off.

The sitch: this Saturday at 8:30 pm local time (wherever you live), people around the world are committing to switch their lights off for one hour.

As noted above, Garofalo vows this'll be one of the hugest turn-offs imaginable. More of a turn-off than watching her say all this while she paints watercolours with her armpit hair. (And speaking of, who decided lengthy underarm locks should be the awkward fist bump of 2009?)

Work by Leo Burnett/Chicago with production company THEM/NYC and Editorial firm BOND. An accompanying ad -- which we haven't yet seen -- features Alanis Morissette, another chick who's not afraid to sully her sexiness if the cause is righteous enough.

by Angela Natividad    Mar-25-09   Click to Comment   
Topic: Brands, Cause, Celebrity, Commercials   

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How much energy did it take to make this piece of crap?

Posted by: April Winchell on March 25, 2009 12:19 PM

Imagine my amusement when I saw a backlit billboard for this campaign...

Posted by: Jgaag on March 25, 2009 3:09 PM

Couldn't this happen during summer so I won't freeze my butt off? I love the earth but I ain't getting pneumonia for it. JULY 15TH OR AROUND THERE!! We can go in the back yard and look at the sky instead of stand in a pile of snow! Stupid americans thinking the sun revolves around them..

Posted by: Bob on March 26, 2009 10:12 PM