Testicular Awareness Goes Right for the Balls

You gotta forgive the quality of the imagery at left, but we couldn't leave this one alone. For a Macedonian testicular cancer awareness campaign, grabby paper hands were laid down on public seats or positioned suggestively over barber's gowns, snatchin'-the-manpouch style.

The objective is to take the stigma away from checking your Holy Grail for testicular cancer. (Alternatively, I don't know how I'd feel if I put on a barber gown and looked down to find two disembodied hands cupped over my boobies. I guess I'd have no choice but to live with it.)

The blunt "Check Them" message also appeared on eggs -- which made us feel decidedly wary about picking any up in the near future.

Orchestrated by McCann Erickson for NGO Veritas Spiriti. The work is also shortlisted in the "Best Targeted Campaign" category of this year's Festival of Media Awards.