Imagine That: A Treasure-Stuffed Bag You Don't Have to Nick.

Handbag designer Rachel Nasvik promotes fresh wares with an urban Quest for ladies that lust for free stuff.

96 of her handbags were hidden in public places around NYC, filled with girly things like lip gloss, bobby pins and personalized playlists; as well as a note spouting the campaign manifesto: "You didn't find this bag, this bag found you." Lucky finders can keep 'em.

Rachel's Twitter is loaded with cryptic clues about where the bags can be spotted; her blog also sports images of discovered ones.