Relationship Retards Bare Warts, Lapsed STD Checks and All
Love in the Dumps has the unlikely, and possibly masochistic, ambition of becoming the non-dating site of dating sites. The homepage makes a show of highlighting everything we hate about romantic relations: a section titled Date Dispatch headlines a manifesto on white guys that date Asian girls, Pop Goes the Culture reviews "Hud" 46 years late, and Featured Impersonals showcase various users by antidepressent stats, among other things.
We like the Dr. Damage and Bitch Whispers sections best.
AAAAANYwho, to promote the site, a series of videos are hitting YouTube under the cheerful premise relationship retard. Witness a bunch of for-the-most-part dateable people proclaim, with glee, all the ways in which they'll ruin your life after a couple of months' nesting-time. One will smash you with sarcasm; another vows he'll probably leave you for the neighbour.
If only you could gauge that stuff beforehand. But, given that you can't, might as well admit that you, too, are prone to some retarded relationship shit.
The work, as we understand it, is a bootstrap collaboration between Brandspankin and Foxfatale. Read more about that. Alternatively, nauseate yourself with online dating stats and how it's a metaphor for marketing.
Topic: Brands, Campaigns, Online, Promotions, Video