Akin, in some small way, to the famed Million Dollar Homepage, two Martin Agency creatives are out with Twitterich, an effort that aims to garner one million followers on the @1MillionRIcher Twitter account. But not to keep for themselves. Once the account has one million followers, the account will be awarded to one lucky person who chose to follow the @1MillionRIcher account.
So if you are in dire need on one million Twitter followers - and we know you are because everyone in this business is totally vain - get following the account and you could win!
SapientNitro has been busy this week. Along with having a presence at Cannes Lions, they have been creating infographics that graphically represents each day of the week. One more is due that will cover Friday.
If that weren't enough, they've also put together a Pinterest board collecting the biggest and best ideas expressed during the week along with interesting overheards.
From former President Clinton wishing he was 20 again so he could experience the exciting changes happening in our world to day to Leo Burnett CCO Mark Tutssell saying, "Data is really important but an idea rooted in insight is worth its weight in gold" to Twitter CEO Dicl Costolo saying, We're moving from a world where we plan campaigns for the future to one where we adapt campaigns to the moment," the Pinterest board gives a good overview of the week's sentiment.
In its continuing mission to quantify all the goings on this week at Cannes Lions in France this week, SapientNitro is out with its fourth of five infographics. This version, called Social, takes a look at the number of Cannes Lions Twitter impressions (61,400,000), the number of #canneslions photos on Instagram (4,043), the number of Twitter mentions (71,799), top Twitter influencers of the week, top Tweeting companies, a summary of the important topics getting traction, top celebrities on Twitter who are at Cannes and more. Check it all out below.
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By now you've probably seen the humorous response Smart Car made to a tweet from KK Bold Creative Director Clayton Hove which read, "Saw a bird had crapped on a Smart Car. Totaled it." Smart Car responded saying "Couldn't have been one bird, @adtothebone. Sounds more like 4.5 million. (Seriously, we did the math.)"
Included with the tweet was a hilarious graphic that detailed just how many pigeon, turkey or emu craps it would actually take to damage the vehicle's "tridion safety cell."
What you may not have known is that it was Razorfish who was behind the response and the creation of the hilarious graphic. Nice work guys.
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In its continuing quest to numerate all the goings on this week at Cannes Lions in France this week, SapientNitro is out with its second of five infographics. This iteration, entitled Global, examines such goodies as the number of awards won to date by country (U.S. leads), social chatter as it relates to panel attendance, hottest topics (2NE1 Seminar), number of followers the various Cannes Lions social media accounts have, the number of Twitter mentions for the week (56,355), Foursquare hot spots, Cannes Lions Beach Soccer standings and the fact Twitter rules all social media channels this week crushing Facebook as if it were a fly.
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Our roving video reporter, Murray Newlands, attended ForumCon in San Francisco yesterday and interviewed Internet Brands CTO Joe Rosenblum. Rosenblum explained to Newlands how the company's latest release of vBulletin can help brands create and manage content online and how brands can more directly connect with their online communities.
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Everyone knows that social media can't be ignored as part of the marketing mix, but many companies still struggle to integrate social into their lead generation and sales processes. Watch this webcast to hear how companies are generating demand (and sales) using social media and the tools and technology they use to successfully track resulting leads and revenue.
Learn more about the latest trends and perspectives and where social media is headed, including:
- What's working in social demand marketing
- How social can be integrated and measured as part of your existing campaigns
- Real world case studies of brands that used social media to move the needle
Watch now. Or later but click, sign up and watch whenever you want.
Red Tettemer +Partners has teamed with Dial For Men again for a second "get men clean" event. Last August, the agency put together an event in Granby Colorado and over the course of the two days did everything they could do to get men dirty...so they could then use Dial to clean up.
This year, the agency is doing it all over again with "40 Days of Filth," a more social media-focused approach that includes challenges and prizes over the course of the 40 days. Well, actually, the challenges consist of sitting on your ass and clicking around to enter a drawing but, hey, that's actually challenging for some.
Check it all out on the brand's Facebook page.
In yet another crazy outing, plastic surgeon Dr. Michael Salzhauer, who previously spoofed Old Spice work...twice, is out with new work that has some fun with Justin Bieber.
In the new video, Salzhauer remakes Bieber's "Boyfriend" into a raptastic "If I Was Your Surgeon." In the video, which is promises to make any woman look like Barbie or Megan Fox, Salzhauer promises free Botox to anyone who posts his video, gets five shares of retweets and calls to make an appointment. Way to enlist the image conscious to up your social cred, Dr.
Some choice lyrics:
"I don't need triple whoppers but I see that you do."
"Hey girl let me suction you."
"Keep you looking hot girl like a Barbie doll."
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In a grand social experiment, L'Oreal Paris wants to know once and for all whether or not hair color defines the woman. Do blondes really have more fun? Are all redheads feisty and fiery? Are brunettes always brainy? These are the burning questions the campaign hopes to answer.
Working with New York agency Campfire, the brand has launched the 20123 Hair COlor Census across Facebook, Twitter and Pinterest. On the Facebook page, visitors can offer their opinion, join a "hair tribe," read beauty blogger content, express their own color identity with downloadable wallpaper and posters, get coupons and, of course, check out L-Oreal's new Healthy Look Creme Gloss semi-permanent color products.
On Pinterest, beauty bloggers will be invited to create "Turn It Up" inspiration boards, pin stuff from the Facebook app and enter a contest for a chance to win a year's supply of Healthy Look Creme Gloss.
Hmm, should we try it out? How would we look at a brunette? Or a redhead? Or our original blond?
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