How the Presidential Race is Engaging the Masses


This guest article is written by Janna Dons, Social Community Manager at Socialogic.

During the 2008 U.S. presidential race, social media entered the political landscape like never before. Each candidate tapped into the online chatter to reach tech-savvy voters. Barack Obama's campaign showed deft skill on sites like Facebook and Twitter, wrangling virtual followers and friends across the nation and engaging the youth vote in new ways. In his 2008 bid for candidacy, Mitt Romney became the first potential Republican nominee with a Facebook page.

Four years later, we've seen a significant up-tic in the political utilization of new social networks. The 2012 election campaigns are broadening their social media reach with almost every available platform. While both Obama and Romney have left their MySpace accounts dormant for some time (like many, if not most of today's social networkers), the two campaigns have been logging in and interacting with a slew of other outlets. Let's take a look at how Barack Obama and Mitt Romney are engaging right now:

more »

by Steve Hall    Jun- 4-12    
Topic: Social

Using Engagement to Track Consumer Sentiment and Trends


This guest article is written by e-Miles President Mark Drusch.

For companies operating in an environment where trends last for weeks and mobile applications come and go, it's increasingly difficult to learn what customers on the ground are thinking about products. One method to capture this sentiment is through a review of customer engagement.

A crucial step in effectively using consumer engagement is to first utilize the right advertising channel. Older models of advertising that contend you need to spend 100 percent of a budget and only 50 percent of it will be effective should no longer be acceptable. Advertisers need to demand better of their channels and agencies to deliver higher ROIs. It's a very reasonable request given the technology tools available today and the ability to quickly obtain real insights back from the consumer.

more »

by Steve Hall    Jun- 1-12    
Topic: Social

Who is Susan Glenn?


A post on buzzfeed entitled, Dudes Failing to Get Their Susan Glenn In 11 Gifs, contains animated gifs of epic fails guys make as they try to impress their girl. A link in the description leads to My Susan Glenn. In the Facebook group Suxorz, a group that collects epic social media failures, BlogAds Founder Henry Copeland wonders whether or not this is just "a lame seeding for some movie... or just the first of some supersmart social campaign?"

A link from My Susan Glen leads to a definition of Susan Glenn on Online Slang Dictionary. One of the definitions is "A hokey attempt at marketing a movie. Possibly one starring Zooey Deschanel."

We wonder too, Henry. It could be interesting. Or it could simply be another epic fail you discuss during your next Suxorz panel.

UPDATE: Susan Glenn revealed.

by Steve Hall    May-31-12    
Topic: Social, Viral

Nautica Celebrates One Million Fans With Video


You can say what you will about the value of a fan on Facebook. Some place significant meaning to it. Others, not so much. Either way, it's a significant feat to get one million people to fan you. Especially if you're just a company that makes clothes.

Fashion brand Nautica has 949, 421 Likes on its Facebook page and is gearing up to celebrate its one millionth follower. To do so, it's launched an appreciation video, part of a campaign called All Fans on Deck. The campaign will also include a month-long fan sweepstakes that will give away Nautica gift cards and a grand prize trip to the brand's Fall fashion show in New York.

more »

by Steve Hall    May-24-12    
Topic: Social

How to be Creative in a Social Media World


This Internet Week coverage is brought to you by ShareThis. The best content is hand picked.

In an Internet Week Webby Session, Executive Director of The Webby Awards sat down with creatives Suzana Apelbaum from Anomoly, Colleen Decourcy from Socialistic and Keke Toleda Piza from LiveAD. The topic of discussion focused on "how innovators and creatives from around the world are shaping the future of advertising and marketing in the digital age."

Decoursy, who "put her fear in a bag" and started an agency is excited about content marketing and social media in general which she says is "moving at the speed of culture."

There was a notion among all panelists that marketing in general is quickly shifting from advertising to content-fueled story telling. Gone are the days of a campaign which had a short life span. Today, it's about creating an ongoing conversation that never truly stops. There is no end date to the "campaign."

more »

by Steve Hall    May-17-12    
Topic: Industry Events, Social

Search and Social: A Love Affair During Internet Week


This Internet Week coverage is brought to you by ShareThis. The best content is hand picked.

In an Internet Week panel entitled Search & Social: A Love Story, Mashable Business Editor Todd Wasserman sat down with Director of Research Laura Salant and Buddy Media VP of Analytics and Insights Tami Dalley to discuss the interplay between and the roles search and social currently play.

In terms of the usage of search, Salant said 50 percent of searches are what she terms "answer me" which she defined as quick searches such as finding a particular site or looking of a movie review. She termed 25 percent of searches "inspire me" which she described as searches that fill a passion or a hobby. Lastly, she noted 25 percent of searches are "educate me" which, for example, could be the answer to an ongoing health issue or long term planning for a wedding.

more »

by Steve Hall    May-16-12    
Topic: Industry Events, Social

Eagle One Creates Online Car Show


Car aficionados will love this one. Eagle One, with help from Cornett Integrated Marketing Solutions is out with an online car show app on Facebook. Car owners can upload photos of their vehicles, view other car show vehicles and rate many aspects of the car such as wheels, paint job, glass and more. Weekly and monthly prizes are awarded which can be posted to the car owners timeline. Check out the overview video below and the actual car show here.

more »

by Steve Hall    May-11-12    
Topic: Online, Social

Zales Helps People Pin Mother's Day Gifts on Pinterest


This Mother's Day, Zales is launching "Celebrate Your SuperMom" campaign. Through Pinterest, Twitter, Facebook, TV, in-store and catalog efforts, Zales, with help from GSD&M, will invite users to share why their mom is a SuperMom for the opportunity to win a $2,500 Zales shopping spree.

Using a Pinterest board, the campaign will ask users to pin SuperMom - worthy gift ideas as well as other cool things to celebrate SuperMoms everywhere.

more »

by Steve Hall    May- 8-12    
Topic: Brands, Commercials, Promotions, Social, Video

We Get Teased by Mike's Hard Lemonade


So Mike's Hard Lemonade is out with a new campaign and they are teasing it with clues on Twitter which lead to a Facebook page on which...there are links to three new ads...along with an image of a gorilla, an astronaut, a hyena and a very sexy pair of legs. Sadly, none of the ads feature the sexy legs.

So we complained about that to Mike's Hard Lemonade Social Media Marketing Coordinator Alex Levine. She said, "Just you wait." To which, we said, "Tease!" To which she answered, "#gulity." We like Alex!

So on to the three spots. They all begin the same. Two guys are playing golf. One guys knocks the ball in the whole while another hands him a Mike's Hard Lemonade and says, "Sometimes you gotta change things up." And that's exactly what happens. In very odd ways. Watch all three below.

more »

by Steve Hall    May- 7-12    
Topic: Campaigns, Social

Women's Privates 'Locked,' Dior Meets Depeche Mode


- Paddy Power protects the English mens soccer team from feminine distraction by outfitting Polish and Ukrainian women with "goal line technology" for their vaginas.

- The top 100 digital marketing-related boards on Pinterest.

- Dior meets Depeche Mode. 11,649,743 views since May 3. Impressive.

- B-Reel created the game Battle For Everything for Coke Zero as part of its sponsorship of the movie Battleship.

- Marks & Spencer signs Rosie Huntington-Whitley...and undresses her just as Burberry did last year.

- The Swedish Armed Forces looked for locking a guy in a box. Interesting story.

by Steve Hall    May- 7-12    
Topic: Brands, Celebrity, Games, Guerilla, Racy, Social