Ed.There are those who believe applying old media metrics to new media is like trying to measure water volume with a ruler. Others, such as Adrants guest contributor Lisa Marino, Sr. Director of Sales at RockYou, think standardization across all media is the way to go.
MindShare got it right: GRP is the way to go
Last month, Mindshare announced a move toward measuring online video under a Gross Ratings Points system. Upon reading the announcement, the clear benefits of such a practice resonated, however the concept repeated itself in my mind for the next several days and I couldn't shake it. When this happens there is a more subtle and meaningful "aha" moment coming - it just hadn't hit me yet. Then, the light went on and I realized why this is such an important move - and why I'm such a fan of the decision.
As someone who lives breathes and dies social video distribution, I frequently consume myself with how we as an industry can make the notion of 3 screen convergence a reality. It's is a step in that direction for both obvious and not so obvious reasons.
- Personality traits ... of album covers.
- Bring your tweets vintage. (Via.)
- Hope, delivered on the spin cycle.
- Facebook vanity URLs.
- Hulu desktop.
- Porn on Bing.
- Anti-gay-marriage ads hit NYC.
- Boone Oakley has fun trashing agency holding companies on its new website.
So the whole Susan Boyle Britain's Got Talent thing has been peripheral to us and for good reason. We already have American Idol fever right? And besides, the whole thing was yet another indication all we care about is what people look like and not what's inside them or what sort of talent they may have.
This frumpy looking woman walks on stage and she's instantly judged some sort of loser because she's not beautiful and young and perfect. But as soon as she opened her mouth, everyone had to eat their cynicism and come to the realization we place way too much importance on exterior appearances.
- Real housewives of intervention. =P
- What "Psycho Killer" can teach you (yes, YOU!) about social media.
- in:fluencia, a French ad/media/trends rag that used to send us awesome overseas campaigns (1, 2, 3), returns from a long hiatus with a snappy redesign. Even if you can't read French, the thumbnails alone are click-candy.
- Twitter reality show.
- Getty + Flickr: a match made in ... (Via y via.)
- Chicago's O'Hare airport has a new website! (Some people think this sort of thing is important. Who are we to judge? Oh wait, that's our job)
- Yawn. Men dress up as women in Danica Patrick's new Boost Mobile Unwronged commercial.
- Soft drink\ company, The Feel Good Drinks Company, commissioned Loose Moose to turn a stop-frame animation created for them by one of their consumers into a national TV
- smashLAB's Eric Karjaluoto thinks design has become commoditized but he has a solution
"The big, fat, silver torpedo that is the Chipotle burrito is as iconic (in this city, anyway) as an Absolut bottle or a Converse shoe," lauds the Denver Egotist, bringing to mind billboards that have taken us by surprise more than once.
"So what better way to start off a brand new campaign than to ditch the thing you're most famous for in favor of a bland, new Taco Bell-styled menu and some insipid value statements that are saturating the market in this shitty economy. Oh, and how about a new logo, too? Something that could sit nicely on the shelf at Target with the other Archer Farms produce?"
So the Nebraska design community is up in arms over the state's new license plate design calling it "boring, uninspired and ugly." A site, Get Ready For Action, has been launched telling "The Story of How Gov. Dave Heineman Got Punk'd and an Entire State Was Shamed."
You see, four submissions were made to the Governor's office. College Humor saw then and told their vast audience to all vote for the ugliest of the four designs. That design won and is now destined to become the state's plate. That is unless this group of disgruntled creatives can mount enough support to get the thing changed.
In addition to the website, there's videos, images and a blog.
- Chanel and Audrey Tautou's adlicious love affair brings the sin of envy out in rivals. Christian Dior fights back with Lady Dior, featuring the darkly glamorous Marion Cotillard, who played Edith Piaf in La Vie en Rose.
- This makes us want pest control.
- THE HARVEY MILK MEMORIAL GAYEST CELEBRITY TWITTER AWARDS.
- Kindle 9 XXXD har har. This spoof tries a little hard in our opinion.
- Starbucks courts social media scene with print ad effort.
- Daft Punk leaps upon the piracy parade -- offering a remix album, Human After All, as a free download at participating blogs. (Each blog hosts one track.)
- Something about oh, what the fuck.
- Stop soot (by Underground Advertising of San Francisco).
- Big reveal on YouTube HD Camera Trick (kinda neat if you're an optical illusions kinda chap, plus lots of YouTube users got called out). The original video was an effort for Samsung.
- Create your own ville courtesy of Johnsonville, the creators of their own ... sausage.
- When to delete a nasty blog comment.
- Pretty paper dioramas.
- Who'd've guessed: "you guys shoulndt even put something about the barbies... they are NOT earth friendly.."
This poll was sparked by an Amnesty International effort where a woman is smushed into transparent luggage to illustrate the cause of sex trafficking.
Compare with PETA's 2008 Covent Garden stunt, where a naked mom is put on display in a plea for pigs.
Granted, the causes are different -- sex trafficking versus animal rights -- but when are these types of tactics okay? Whether you do/don't have a problem with them, we wanna hear you. =P