Compiling a mother lode of newly launched ad campaigns, MediaPost's Amy Corr, writing this week's Out to Launch column, informs us about campaigns from Jose Cuervo, Dunkin Donuts with Johnny Damon, the Magazine Publishers of America, Got Milk, BC Dairy, T-Mobile, Orbitz, Olive Garden, Garnier with Heather Graham, WE, Showtime for Reefer Madness, Cigna, Lipton and palmOne.
Hosting company Hostway hooked up with Chicago's 15 Letters who designed this very immersive Flash site called Bob's Cube. The site, lets you snoop around the cubicle of a bored IT guy, read his private diary, read his books, page through his doodle book, listen to his phone messages, check out the rear view mirror he has mounted on the side of his computer to watch office activity and play all kinds of games. All this while being subtlely branded by Hostway.
Dannon has launched two online adver-items. The first, called Fusion Breakfast Brawl, is a game promoting the breakfast smoothie and is modelled after the old Nintendo game Mike Tyson's Punch-Out. The second is a downloadable desktop application called the Dannon Recipe Box, which contains Dannon-supplied recipes, but also allows users to create and organize their own culinary creations.
Beating Nike to the punch capitalizing on Tiger Woods' famous 16th hole shot, a site called, "how did it go in?" humorously posits Woods' Nike adored golf ball had a bit of assistance finally falling into the whole. Sharing theories such as the "Treadmill Tremor" to the "Farting Spectator" to the Massive Poop" to the "gilmore," someone claiming to be University of Kenton student Jeff Stone gathers strong evidence countering the "myth" Woods' shot went in without assistance. Of course, the whole thing could just be a Nike viral stunt which wouldn't be too surprising since the site is registered by Proxy (anonymously).
To Celebrate its tenth anniversary, Save the Earth Foundation is commemorating its 1995 Earth Day Internet auction with a larger and grander auction occurring both online and offline. Over 200 celebrity-autographed items in music, sports and rare merchandise will be auctioned live on radio stations across the U.S. and online on at savetheearth.net to benefit the Save the Earth Foundation.
This year the Save the Earth Foundation has added a new Hip Hop and Pop element to its auction by working with K-DAY 93.5 in Los Angeles to promote the online auction on Overstock.com of 10 microphones autographed by the biggest stars in Hip Hop and Pop: Dr. Dre, 50 Cent, Snoop Dog, Jay-Z, Nelly, Ice Cube, Eminem, Beyonce, Christina Aquilera, and Jennifer Lopez.
Writing on his weblog, Not Only But Also, Brenner Thomas claims the new "Keep Walking" Johnnie Walker campaign begs to be satirized. He's served up a few alternative taglines such as "Try to Keep Walking," "Keep Walking 'Cause God Knows You Can't Drive," "Keep Drinking Till You Throw Up" and "Keep Telling Yourself You Don't Have A Drinking Problem." Check them all out here.
In another amusing viral, Miami's Crispin Porter + Bogusky has created Need For Feed, a site that lets users try to feed their co-workers Burger King breakfast sandwiches with their mouse. It's not easy. Try it. The game also allows you to upload images of your co-workers and then forward the game on to them for a bit office entertainment. And don't worry if the boss pokes his head into your cubicle, CPB, has added a helpful "Click Here to Look Busy" link which brings up a very important looking spreadsheet your boss will be very proud of...unless he looks too closely.
Not that she needs additional promotion not should we really even care but the humorous insanity of people obsessed with young hotties turning 18 (think the Olsens) simply has to be shared. This little masterpiece, to the tune of My Sharona, was created by ESPN's Bob Bristol and its Page 2 group.
Following a NYTimes.com press release touting its own content as the reason behind "record-breaking" traffic increases during the month of March, Jason Kottke wonders if content is really the reason for the increase. Kottke cites site design tweaks, general increases in traffic to news sites, RSS and blog referrals as points to consider as well, even though the press release makes no mention of those variables.
As if to play a sick joke on the French, Coke is running a commercial that depicts the rock rock Kiss as a bunch of sidewalk pan handlers turned international rock group after drinking, of course, Coke.