Sadly, we're behind on this one but AdFreak brings us up to date informing us ten year veteran Deutsch art director Jeison Rodriguez was fired
last week a few months ago for sending out, via email, pictures of Donnie Donny Deutsch, wearing a Speedo and sporting a Mullet, he found on company servers. While Rodriguez meant it as a joke, Donny did not see it that way. Perhaps he's just in a bad mood over his agency's recent hemmoraging of clients.
In-game advertising company IGA Worldwide, Wednesday announced the formation of a global specialist media group dedicated to advertising opportunities in the game space, using their technology enabled media network to help brands reach millions of consumers.
Adobe Tuesday announced the release of Adobe Creative Suite 2. Adobe Creative Suite 2 Premium Edition integrates new full-versions of Adobe Photoshop CS2, Adobe InDesign CS2, Adobe Illustrator CS2, and Adobe GoLive CS2. The recently released Adobe Acrobat 7.0 Professional is also included.
Adobe Creative Suite 2 includes the enhanced Version Cue CS2 and introduces Adobe Bridge, which provides a dashboard into projects and direct access to the new Adobe Stock Photos service and a Help Center link to Adobe Expert Support. Creative Suite 2 includes mobile authoring capabilities, creating and making content readily available for the Web and handheld devices.
In addition, Adobe InCopy CS2, a professional writing and editing program that integrates tightly with Adobe InDesign CS2 software, shipped Tuesday as well.
An organization called Clothes Off Our Back functions as a clearing house for previously worn celebrity clothing. Clothing is donated by celebrities and then put up for auction to support charities such as the Children's Defense Fund, Smile Train and Cure Autism Now. The organizations latest auction is the Versace dress Desperate Housewives star Terri Hatcher wore when she appeared on the cover of the May 2005 issue of In Style. The auction runs though May 8.
I Need A Vacation!
Andrew Teman informs us about a direct mail piece his boss had received consisting of a white 3" x 3" x 3" box which contained a fortune cookie that read, "whatsmyfortune.com." The link leads to a site containing a video portraying a frustrated ISP IT manager experiencing the usual technology related headaches. At the end of the video, he is seen opening his own white box with his own fortune cookie inside. The viewer is then pushed to a series of pages outlining the services CISP, an outsource ISP provider, can offer. After three pages, the visitor is taken to a form page where more information can be requested. It's very pointed and succinct in it's message delivery. Teman reports, though, a problem. His company is not an ISP. Perhaps CISP should check the quality of the mailing list it used for this promotion.
U.K. prankster ASABAILEY has set up a mock charity group designed to support traditional agency folks who have been laid off. The site, TwatsLondon, appears to be a spoof of another job charity site, the seemingly legit NABS. We're too jet-lagged from AD:TECH to actually research this for you.
Gary Ruskin's Commercial Alert cause group has, petitioned (pdf) the USDA to better enforce its prohibition on the sale of junk food, described by the USDA as "foods of minimal nutritional value," in school cafeterias. The USDA has admitted to not knowing whether or not school are complying with the guidelines stating in a report last month, "it is unclear to what extent federal and state regulations [against the sale of foods of minimum nutritional value] are enforced at the local level."
"We're asking the USDA to side with parents who want their kids to grow up healthy, not with the junk food companies that want to stuff our children with sugar and caffeine," said Gary Ruskin, executive director of Commercial Alert. "The USDA should strengthen existing rules against the sale of junk food in school – before the childhood obesity epidemic gets any worse."
The public seems to agree with the USDA guidelines according to a recent Wall Street Journal poll in which 83 percent of Americans believe school need to do a better job limiting access to junk food.
No doubt you've noticed the quality of Adrants has suffered a bit lately and that's due to our extended travel activities which included coverage of the AD:TECH show in San Francisco for the AD:TECHblog. The show ends Wednesday and we'll be making the cross country trip back home today. We hope to be back to business as usual Thursday. Thanks for hanging in.
Michael Mina Restaurant
As day two of San Francisco AD:TECH drew to a close and exhibitor's packed up their booths faster than a booth babe can say, "Got traffic?", conference attendees headed straight for the hotel's Atrium lounge, quickly filling it to capacity as a non-AD:TECH hotel guest was overheard saying, "This is insane! Let's get out of here." We could identify with that comment when faced with the choice between fighting off the meat to score a drink at the bar versus having dinner with AD:TECH Chair Susan Bratton and IAB Industry Research Director Doron Wesly at the Westin St. Francis Hotel. The decision was easy. In the hotel's relatively new and very elegant Michael Mina restaurant, we had a fantastic meal presented with flair and style. As the conversation moved from industry trends, trade show details and names suggested as keynote speakers for future conferences to more important issues such as life in San Francisco versus New York and the importance of white teeth, we respectfully ignored Robin Williams and Andre Agassi who were eating dinner three feet behind us at the next table.
Depending on one's viewpoint, Tuesday afternoon, with no sponsored parties and Exhibitors packing up, is either a great chance to flood the hotel bar and chat or have dinner with associates or it's the sad beginning of the end of AD:TECH even though the conference still has a half day to go. Traditionally, companies pack their events into Monday night rather than spreading them across both days. The exception, of course, is the usual AD:TECH Wrap Up Party. However, this year, there is no official Wrap Up party but rather a party, sponsored by a host of companies most have never heard of but that claims, as we indicated yesterday, to be "The After Party People Will Be Talking About For Years." Whether that comes to pass, we won't know until tomorrow but we'll do our best to let you know.