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U.S. Airways Attracts Business With 50 Cent Flights

usairways_logo.JPG

Rapp Collins created a promotion, linking its client Juniper/Barclay with US Airways to attract customers for its new US Airways Dividend Miles MasterCard. Customers had to sign on to the Us Air site to get 50-cent flights to various locations around the world...they earn frequent-flier miles on US Air while traveling. The first batch of 50-cent flights was scooped up yesterday within about 30-seconds. Fifty lucky winners snagged round-trip tickets to Rome for 50 cents.

Written by Steve Hall    Comments (0)     File: Good, Online, Promotions     Feb- 3-06  

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