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Visa Bows New Tagline During Olympic Opening Ceremony

life_takes_visa.jpg

Retiring its 20 year old "It's everywhere you want to be," Visa will introduce a new TBWA/Chiat/Day LA-created tagline, "Life Takes Visa," during the opening ceremony of the Olympics. Interestingly, the tagline was created a few years ago by Visa's previous agency BBDO New York and was in some Latin America ads created by Leo Burnett.

Unlike Intel's new but meaningless "Leap Ahead" tagline, Visa's tagline nicely connotes you can get just about everything you need in life with a Visa card. That is, everything that costs money. A piece of plastic isn't going to help solve your marital woes but hey, we can only ask so much from a piece of plastic.

Written by Steve Hall    Comments (2)     File: Brands, Campaigns, Good, Television     Feb- 7-06  

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Comments

Actually you can use the Visa for the marriage counselor...

Posted by: Afrocreep on February 8, 2006 02:08 PM

fyi, I've collected and archived most (all?) of the online ad units that are part of this new VISA campaign. Check 'em out --

http://adverlicio.us/lifetakesvisa

Posted by: adverlicious on February 25, 2006 07:00 AM

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