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'Lost' Promoted in Brazil With Missing Persons Poster

11872 Publicis.jpg

Advertising for Peanuts points out a campaign in Brazil created by Publicis Sao Paulo to promote the ABC series "Lost." The campaign features missing persons posters with the images of the show's characters.

Written by Steve Hall    Comments (3)     File: Good, Poster, Television     Mar-17-06  

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Comments

This execution was already done. It was used to launch the series in the Fall of 2004 in the US.

Posted by: Been there, Done that on March 17, 2006 07:51 PM

Hmm. So I guess that makes it a shitty concept the second time around?

Posted by: Steve Hall on March 17, 2006 08:05 PM

this concept should get lost.

Posted by: John on March 20, 2006 12:30 PM

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