Bud Light Photo Contest Offers Trip to Hawaii, Free Beer for A Year

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Riffing off its recent "I'm Just Here For The Bud Light" campaign, Anheuser-Busch has launched Here 4BL, a website that encourages people send in pictures of themselves holding a "I'm Just Here For The Bud Light" sign. Pictures will be judged and the winner will be awarded a trip for four to the "Ultimate Bud Light Party in Hawaii. Fourteen weekly winners will receive free beer for a year. Of course, there's already women in bikinis and Hooters waitresses. Anyway, check it out here.

by Steve Hall    Jun- 1-06   Click to Comment   
Topic: Consumer Created, Good, Online, Promotions   

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Comments



Comments

That's funny; these are all ad people and ab people from St Louis. Anyone recognize the Lake of the Ozarks where ab has a compound up there. How about the St Louis cardinal's Busch stadium. Ha, lame.

Posted by: Daniel on June 1, 2006 4:32 PM

Obviously any ab program gets great support in St Louis. But I also see Pike Fish Market, Fenway, Indy 500, McGillicuddies, Ft. Myers beach, etc., etc. Daniel - you're not Oliver Stone. Try not to be so conspiracy-theory minded.

Posted by: Ted on June 2, 2006 11:24 AM

I can't help it, I work in advertising.

Posted by: Daniel on June 2, 2006 1:35 PM

I actually met the guys responsible for this campaign and held a sign up at Fenway. I think its a great campaign that will get a lot of press and consumer attention.

Posted by: Steve on June 2, 2006 3:10 PM

That's a brilliantly simple promotion A-B. Now if we can just get them to extend that to Canada . . .
Now if we can only figure out a way to tie that into our Furniture Give-away for bloggers . . .

Posted by: Dave from Wholesale Furniture Brokers on June 27, 2006 11:38 AM





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