Elephant And Martial Artist Glamorize Bombay Saphire Gin

bombay_elephant.jpg

Here's some visual beauty for all you creative types. For the first time in the U.S., Bombay Saphire gin is advertising itself as a gin and tonic ingredient on television. The campaign includes two spots. One features a martial artist carving a glass out of a block of ice to hold the gin and a second spot has an elephant gingerly stepping over and around martini glasses until she sniffs out the glass holding the Bombay. Oh sure, both are an art director's visual orgasm but they fit the brand perfectly in our humble, gin-drinking opinion. We'd buy the stuff even though recent entrants to the gin club, Hendricks and Q, are a bit more exciting to the pallet.

Oh, and just so we all understand it's not just spoiled celebs that cause "issues" on the set, Maya, the elephant in the spot, needed to have her sidekick, Methusalem, an aging camel with her at all times, .

Written by Steve Hall    Comments (9)     File: Campaigns, Commercials, Creative Commentary, Good, Television     Jun-27-06  
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Comments

What tosh. The sort of glossy nonsense that Americans lap up. And you're right: by contrast to other "premium" gins out there, Sapphire is elephant piss.

Posted by: Rob on June 27, 2006 10:44 AM

The creative side of it is great. However it doesn't sell me a thing and doesn't make me want to even try to product, doesn't give me a reason.

Posted by: Roy on June 27, 2006 06:01 PM

I think these spots are gorgeous... Rob, go have a BS gin-n-tonic to lighten up.

Posted by: Roger on June 28, 2006 04:24 PM

I think these spots are gorgeous... Rob, go have a BS gin-n-tonic to lighten up.

Posted by: Roger on June 28, 2006 04:25 PM

I think these spots are gorgeous... Rob, go have a BS gin-n-tonic to lighten up.

Posted by: Roger on June 28, 2006 04:25 PM

I think these spots are gorgeous... Rob, go have a BS gin-n-tonic to lighten up.

Posted by: Roger on June 28, 2006 04:26 PM

Wonderful stuff. Love the elephant but love the Sapphire even more.

Posted by: John on August 10, 2006 06:04 PM

I used to love the Sapphire martini, it was my favorite. Then Bombay started to advertise on TV and that was the end... I'm actually one customer they've lost due to TV advertising.

Sapphire was much better when it was exclusive enough to be spread by word of mouth and then priced out of range for everyday consumption. It was a staple of celebration of those parts of life that just wouldn't do with rotgut.

Now, I like Magellan. Slightly cheaper than Sapphire, it tastes a bit better. Rather than being from England, it's from France. Rather than needing to be flogged on TV, it stands on its own.

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