Sheraton Relaunches Site As Travel Community

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The Sheraton Hotel is continuing its foray into the world of social media. Back in April, the hotel launched The Lobby, a blog ab out travel trends and featured destinations. Today, Sheraton has relaunched its corporate website to include travel stories submitted by anyone whether or not they stayed at a Sheraton hotel during theit travels. Called Our Global Neighborhood, asks people to indicate where they traveled to, where they stayed, to share a picture and to write a short summary of their experience. The summary then appears on a map so other travelers interested in checking out particular locations can read what travelers have experienced.

With this effort, Sheraton is specifically moving away from typical hotel sites which are transaction-based and towards a more complete travel experience. While there's no lack of places on the Internet people can go to check out other's travel experiences, placing these experiences on a major travel brand's site just makes it that much easier for people to find and participate with.

by Steve Hall    Jun-30-06   Click to Comment   
Topic: Consumer Created, Good, Online, Trends and Culture   

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Comments



Comments

This has some interest. As an individual who travels a bunch I do spend some time checking up on hotels, places of interest and places to eat in the cities where I am traveling. I likely would look at the web site. It is unlikely that I would add my comments. I don't spend much time going to the normal hotel web site.

Posted by: Roy on July 1, 2006 12:11 PM





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