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Photography Central to New Timberland Boot Campaign

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Here's a new campaign from Boston-based Winsper for Timberland PRO's PowerWelt work boots which consists of magazine, outdoor and point of sale. The campaign's photography is quite striking if we do say so ourselves and was done by Jim Erickson. The campaign will break mid-September. Check out other creative here, here, here and here.

Written by Steve Hall    Comments (3)     File: Good, Magazine, Outdoor, Point of Purchase     Sep-13-06  

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Comments

Such boring executions for a strong brand. And what is with the " > " ?

Terrible. F.

Posted by: Chris on September 13, 2006 01:16 PM

Such boring executions for a strong brand. And what is with the " > " ?

Terrible. F.

Posted by: Chris on September 13, 2006 01:16 PM

Adobe Creative Suite 2 > $1,000
Design School > $45,000
Drop Shadows and filters > $0
An Original Idea > "Very, very important."


Posted by: Edward on September 19, 2006 10:35 AM

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