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The Big Pilot's Watch, Available at a Bus Near You

bus strap watches.jpg

So you're commuting, right, reading a magazine and minding your own business, when you look up and - oh, man - realize you seriously dig the look of that bus strap against your wrist. In fact, you want one really, really bad.

Riders in Berlin, Germany get to try IWC's Big Pilot's watch mid-commute because bus straps have been fashioned into samplers by Jung von Matt/Alster. Neat. - Contributed by Angela Natividad

Written by Angela Natividad    Comments (5)     File: Good, Guerilla, Outdoor     Oct-23-06  

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Comments

Ingenious placement--for Timex. I'm not sure about Germany, but here in the U.S., people who can afford a $12,000 watch typically spring for cab fare when their chauffeurs are on vacation.

Posted by: Chapin on October 23, 2006 01:48 PM

Ingenious placement--for Timex. I'm not sure about Germany, but here in the U.S., people who can afford a $12,000 watch typically spring for cab fare. When their chauffeurs are on vacation, that is.

Posted by: Chapin on October 23, 2006 01:50 PM

I know where you can get a "genuine" fake IWC for just over a hundred bucks. I also know where you can get a "genuine" fake German bus for a grand. I know everything!
Cheers/George

Posted by: George Parker on October 24, 2006 12:05 PM

people still wear watches?

Posted by: bloggadocio on October 24, 2006 12:43 PM

Know I know exactly how those bus straps are supposed to work. Promotional and educational, I like.

Posted by: Shedwa on October 24, 2006 01:02 PM

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