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Microsoft Does Aerial Software Drop on Willow Springs Illinois

software_drop.jpg

Not quite like Axe helping a small male-heavy town attract women by spraying the town with deodorant, Microsoft has, apparently, completed an aerial software drop over the town of Willow Springs, IL to promote its new Office Accounting software. In perhaps an attempt grab share from Quickbooks, the small business software arrived from the sky on a CD attached to a miniature parachute which netted the usual "news footage" now "found" on YouTube. While one might assume there's laws against this sort of thing,

The aerial package also directs people to the IdeaWins site on which the software and a free download are promoted on the basis that everyone's got a big idea therefore they need accounting software to manage that big idea. Hmm. Well, that line of thinking might work for, say, software that actually aids the development of an idea rather than account for it but, then again, even accounting needs creative assistance at times.

Written by Steve Hall    Comments (4)     File: Brands, Guerilla, Promotions, Strange, Video     Nov- 2-06  

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Comments

maybe they were aiming for the Sanitary Drainage and Ship canal but missed the target. check google maps.

Excuse: I'm usually not this mean, but i slept badly.

Posted by: mean trash talk on November 2, 2006 09:03 AM

Dude, where have you been? Check out the article entitled "Gallows beefcake: Calendar offers a mortician a month" at http://www.denverpost.com/ci_4513105?source=rss.

Posted by: Em Smith on November 2, 2006 10:09 AM

Actually this is indeed fake. I found an article stating that:

The company placed 2,000 such samples throughout the village to promote Microsoft Accounting Express 2007.

"Placed", not "dropped them from the skyes".

http://www.dailysouthtown.com/business/117562,1BIZ1-31.article

Posted by: morph on November 3, 2006 11:19 AM

ok, i'm a little late to the game on this one (damn workload), but why Willow Springs?? (perhaps pardon my naivete?)

Posted by: bloggadocio on November 13, 2006 06:13 PM

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