First Flavor Makes Marketing a Matter of Taste

tastebuds.jpg

Inspired by the enduring Willy Wonka, First Flavor builds on film strip technology to create little taste samplers for food and beverage products for use in media kits, promos and soda machines.

The description of apple cinnamon oatmeal strips didn't bring the Wonka wallpaper scene to mind, which is what founder Adnan (himself somewhat Wonka-esque, though we can't quite say how or why) credits as his inspiration. Instead we recalled the three-course-meal gum, where Violet describes the flavors in vivid detail and then expands into a blueberry.

We don't think First Flavor does that but it's still pretty neat. The newscaster in the ABC video got to try some and not only was she impressed; she couldn't stop talking about the dieting possibilities of a zero-calorie taste explosion.

by Angela Natividad    Dec-21-06   Click to Comment   
Topic: Good, Specialty, Television, Trends and Culture   

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Comments



Comments

Awesome!

Posted by: AdBug on December 21, 2006 6:45 PM

Relating to the February 13th article in the Wall Street Journal http://online.wsj.com/article/SB120287036186164289.html?mod=googlenews_wsj

As the president of First Flavor www.FirstFlavor.com, the company bringing this Peel 'n Taste product to market, there is a major correction to the WSJ article: This is not about Lickable Ads. Welch's used the term 'lick' in their ad and no one seems to have bothered to read the fine print.

Our product, which can be attached to a print ad and peeled off, is a sealed tamper evident foil pouch containing a piece of edible film. (Similar to popular breath strips.) One peels opens the pouch and places the piece of edible film on your tongue. The edible film dissolves quickly leaving you with a burst of flavor. No licking involved!

The point that was really missed was that finally consumers now have a way of trying the taste of a product before they buy it. We call it taking a product for a 'Taste Drive'!

Posted by: Jay Minkoff on February 17, 2008 12:51 PM





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