Advertising Age Names You Agency of the Year

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Steve's Take: Surprise. Well, not really. You, yes you are the Agency of the Year! Mirroring Time's footsteps they promise they thought of it before Time published), Advertising Age has named the consumer the Ad Agency of the Year. Cool but we're sorta feeling sad for all those hard working agencies and any number of social media companies that made this possible in the first place. Of course, that's a pointless chicken and egg analogy but the notion of consumer control in the marketing space is, for sure, a powerful one.

We could list all the fun stuff that led up to this (Mentos, LonelyGirl15, etc.) but we're sure you've heard it all before. Agencies, we feel your pain at getting ripped off this year but take solace in consumer's love for marketing. Or something like that. But also note the slap upside the head you just got and realize you can't keep doing the same old thing lest their won't be any agencies left in the future to consider for this top spot. (Doesn't Jonah look imposingly hip in that pic? :-) )

Written by Steve Hall    Comments (3)     File: Agencies, Consumer Created, Trends and Culture     Jan- 8-07  
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Comments

So i heard it was supposed to be DraftFCB but after all the scandal...they had to come up with something new, quick.

Posted by: justagirl on January 8, 2007 11:52 AM

And, the Magazine of the Year is some obscure blog by a recluse in Idaho. Actually Adrants is probably the Magazine of the Year for showing what a bunch of crap this is. What's next ... the Car of the Year is Shoes?

Posted by: Geoff Bush on January 8, 2007 04:44 PM

What about those Bandits.

Posted by: Me on December 10, 2007 09:58 PM

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