Homeless Ads Peer Out of Portuguese Trash Bins

trashcan_ad.jpg

For client Vitae, the largest homeless shelter in the EU, McCann Portugal runs a rather unsettling holiday campaign in which people find a hollow-eyed homeless man in their trash bins with the appeal, "Help. So that no one have to come here for food."

Coming from a country in which passing change to the homeless is discouraged, we're hard-pressed to work out the call-to-action here. Do you give them a potted plant? Drive them to Vitae? Bake them a pie?

by Angela Natividad    Jan-11-07   Click to Comment   
Topic: Good, Guerilla, Outdoor, Poster   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.

Comments



Comments

simple, clever insight. i think its about helping the institution, not a call to make me offer money for those who live in the streets. nice work.

Posted by: peter mann on January 11, 2007 3:11 PM

simple, clever insight. i think its about helping the institution, not a call to make me offer money for those who live in the streets. nice work.

Posted by: peter mann on January 11, 2007 3:13 PM

They probably should have talked to McCann in the U.S. to avoid the grammatical error.

Posted by: Some guy on January 11, 2007 4:38 PM

nice work!

..they did not to avoid bad insights!

Posted by: someotherguy on January 12, 2007 7:43 AM




Stanton Optical


Featured FREE Resource: