Sharpies Cuts Through Crap, Gets to Point

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Sometimes a well-written, polite letter just doesn't cut it. It certain times, what's needed is the purest, most unfiltered expression of thought and what better devive to transfer that blunt thought to a piece of paper than a big 'ol sharpie. In a new Brand Buzz-created campaign, that's exactly the message. There's no need to waste time with fancy words when you can quickly scrawl out your thoughts with a Sharpie.

A collection of :15's broke February 19 on national cable and print will hit March issues of Better Homes & Garden, Family Fun, Parents, People, Sports Illustrated, Martha Stewart Living, Redbook and Oprah.

See the ads here, here, here and here.

by Steve Hall    Feb-27-07   Click to Comment   
Topic: Cable, Campaigns, Commercials, Good, Magazine   

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Comments



Comments

Like this spot. I can't think of another ad that would actually care about what type of pen/pencil/writing utencil I would carry.

Posted by: Jen on February 27, 2007 2:34 PM

Steve I'm with Jen I like the ad! It's right to the point (lol)and the product is up front and the message is clear.

Posted by: Roy on February 27, 2007 5:48 PM





Stanton Optical


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