American Apparel (Maybe) Makes Splash in NY 'Hoods

american_apparel_splasher.jpg

We love a conspiracy theory as much as the next guy. That's why we're so attracted to the latest rumour about the mysterious Splasher, an entity splashing paint on street art in trendy New York neighborhoods, who suddenly appears to have an agenda.

To lend some background, the Splasher's been attacking local art through January and pasting manifestos alongside them, calling street art "fetishized [actions] of banality" and "a representation of the most vulgar kind: an alienated commodity." Readers are admonished not to remove the flyers because the paste is allegedly mixed with shards of glass.

I'm Not Sayin notes the latest batch of splashed posters coincide with the art instead of defacing it. And what's the "art" in question? American Apparel ads, of course. He then posits the Splasher is a guerilla campaign cooked up by American Apparel in order to attract (or provoke?) the attention of hipsters, artists and news outlets.

They've succeeded (if indeed it's them), though we'll throw a guess in the pool and suggest they may just be piggy-backing on an actual art-defacing, paint-happy ad-Zorro out yonder. Assuming it's all AA's doing, whether they'll be revered for cleverness or reviled for crime (which graffiti, however pretty, actually is) is another story.

Thankfully, lots of street art starts out as some kind of "defacing" appropriation of public space so we're sure they'll be sympathetic to the big brand's splattery assertion that they're all bourgeois tools.

Written by Angela Natividad    Comments (2)     File: Guerilla, Poster, Social     Mar- 7-07  
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Comments

I remember seeing a (conspicuously) splashed American Apparel billboard in Seattle sometime last year. It might not have any connection, but I do find that curious.

Posted by: Summer Robinson on March 7, 2007 06:00 PM

I remember seeing a (conspicuously) splashed American Apparel billboard in Seattle sometime last year. It might not have any connection, but I do find that curious.

Posted by: Summer Robinson on March 7, 2007 06:01 PM

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