Jenner Love Hewitt Fights With Bra on 'American Idol' Tonight

jlh_hanes_bra.jpg

On Tuesday, we reported Jennifer Love Hewitt would be reprising her role as Hanes spokeswoman to promote the company's All-Over Comfort Bra. Hewitt will appear in :15 and :30 commercials as well as in print. The television commercials, breaking tonight on American Idol, feature Hewitt struggling with ill-fitting bras during a photo shoot until she she finds the perfect Hanes bra. The entire campaign will direct people to www.hanes.com/photoshoot for additional behind-the-scenes footage and commercial outtakes, an interactive "Bra Toss" game and sweepstakes for consumers, as well as a blog where consumers can vent about their biggest bra challenges.

You can see the new commercial, view the out takes, play the game, share bad bra stories and see more of Jennifer Love Hewitt in all her glory here.

Written by Steve Hall    Comments (3)     File: Campaigns, Celebrity, Commercials, Good, Television     Mar- 1-07  
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Comments

Oh this is going to go very, very, very poorly! Right now, before the commercial has even aired, the videos are taking minutes, and minutes, and minutes to load (I bailed). Once they actually advertise the URL, the smoked server is going to bring back bad memories of the Victoria's Secret fiascoes.

Posted by: B on March 1, 2007 10:53 AM

I don't get HANES at all. Is there an idea anywher in their advertising or just "look! a celebrity wearing our clothes!" Boring. Boring. Boring. Who does their crap adveritising?

Posted by: wtf on March 1, 2007 10:17 PM

Could you please let me know where I could purchase the pink floral dress or one like it that Jennifer is wearing in the Hanes commercial greatly appreciate it thanks

Posted by: Andrea on August 13, 2007 02:23 PM

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