Microsoft Wakes Slumbering New Yorkers, Residents Lash Out
Feel like showcasing your marketing savvy with a public guerilla campaign? Post-Boston, be careful - The People are sensitive of late.
At least that's what Microsoft's discovering with its recent ground-floor attempt to push the Zune.
A blast of music from the tricked-out Zune-mobile sparked sleep-deprived residents in Lower East Side Manhattan, not to drop their iPods, but to seek restitution on a scathing site called Wake Up Microsoft.
To start with, they sarcastically thank the big blue company for their "noise terrorism." Noise terrorism? Is that anything like Lite-Brite terrorism? While Microsoft deserves a wrist-slap for thinking they could start a spontaneous block party, this certainly isn't the only shockwave of moody distaste they've inadvertently triggered lately.
Update: Cliczune's post on the Zune SUV includes the comment of at least one user who wouldn't mind being jarred out of sleep at 3 AM by the system's impressive clarity.