McDs Gets All Stop Motion. We Remain Unconvinced

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We hardly recognize the McDonalds we've come to know so well in this stop motion ad by DDB, Chicago and production company Vitamin.

Stop motion is, like, the new sex (Lux best demonstrates: 1, 2). Gotta say, the method that helps make soap sexy can also do wonders with McD's.

The only question is, can the crisp and health-savvy ad get rid of the perpetual moisture that seems to plague the restaurant's floor? Or the square-shaped eggs in the breakfast sandwiches that betray utter non-freshness? Or the unhappy-looking, sickly-colored cheese? Or the flat and unimpressive non-meat-tasting patties?

Like hook-ups on MySpace, McDs runs the risk of traumatizing the ad-charmed with its actual appearance.

by Angela Natividad    Jun- 8-07   Click to Comment   
Topic: Brands, Commercials, Packaging, Television   

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Comments



Comments

Dontcha know that if you eat a McDonald's burger upside down that it tastes way better? Fact.

Posted by: FishNChimps on June 8, 2007 11:56 AM

Extra mile: protein-style

Posted by: Angela on June 8, 2007 12:01 PM

I think this is a more accurate McDonalds commercial...

http://www.youtube.com/watch?v=vaS1xQvQEKg

Posted by: Fish on June 8, 2007 1:10 PM

I think this is a more accurate McDonalds commercial...

http://www.youtube.com/watch?v=vaS1xQvQEKg

Posted by: Fish on June 8, 2007 1:14 PM

When they are illustrating the word "What" it looks like "Shat" before the W has been finished.

Posted by: Adam S on June 8, 2007 1:39 PM

When they are illustrating the word "What" it looks like "Shat" before the W has been finished.

Posted by: Adam S on June 8, 2007 1:40 PM

When they are illustrating the word "What" it looks like "Shat" before the W has been finished.

Posted by: Adam S on June 8, 2007 1:40 PM

This is a crazy McDonald's site

http://shrek.mcdonalds.com

Posted by: RayKroc on June 8, 2007 8:40 PM





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