Windorphins Prove that Outdoor Still Works

windorphins.jpg

We were stalking the streets of NYC one night when we saw this compromised poster that said "Windorphins are like a ticker tape parade for your soul." A ticker tape parade is too exciting to turn down so we dashed drunkenly home and plugged windorphins.com into our browser.

After 10 or 11 tries we arrived at the site and discovered that Windorphins are a "natural byproduct of eBay" and are the hormonal result of a victory. The site features studies, celebrity comparisons ("Who's got more Windorphins?"), an opportunity to make your own "Windorphs" (like Weemees, except in your bloodstream!) -- and of course a place to conduct searches on eBay.

The campaign wasn't super-imaginative but we're fairly sure it's more successful than a lot of online efforts out there, mainly because eBay advertises outdoor. Which brings up a good point: just because you're running an online campaign doesn't mean you should only advertise over the internet.

by Angela Natividad    Aug- 9-07   Click to Comment   
Topic: Brands, Campaigns, Good, Online, Outdoor   

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Comments



Comments

You're right. Strangely enough, although the outdoor wasn't memorable at all, the idea of 'Windorphins' intrigued me enough to type it into my browser when I go to the office. I wasn't too thrilled with the site though.

Posted by: Lugin on August 9, 2007 11:25 AM

Oh, this is an eBay campaign? I was certain it was a goofy Microsoft campaign. Windowsdorphins, indeed.

E.

Posted by: Eric Raymond on August 9, 2007 5:36 PM

It certainly made a big splash out-of-home, but the site is comically sparse. A glorified landing page with some TV ads. C'mon...finish the deal, Ebay!

Thumbs up for the tease, thumbs down for the payoff.

Posted by: Ted Z on August 9, 2007 7:54 PM

It certainly made a big splash out-of-home, but the site is comically sparse. A glorified landing page with some TV ads. C'mon...finish the deal, Ebay!

Thumbs up for the tease, thumbs down for the payoff.

Posted by: Ted Zahn on August 9, 2007 7:55 PM

Anyone know how successful this effort was for ebay's business?

Posted by: Michelle on August 13, 2007 10:09 AM

Good reminder that even though your business may be online, you're customers probably spend most of their time doing something other than surfing the net. But while a good tease may drive traffic, a poor website will only disappoint....and could kill future attempts to generate interest.

Posted by: Laura Brooks on August 13, 2007 2:30 PM

I'm getting a lot of hits from search for windorphins, so the heavy saturation of ads is working. People have no idea what it is so then try and find out. Unfortunately for eBay, the reaction when they find out what the ad is for tends to be negative (or it does in the people who comment). Quite a few people have assumed this is for a new anti-depressant.

Posted by: Rachel Clarke on August 14, 2007 12:07 PM







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