Disney Uses Bananas to Promote 'The Jungle Book' DVD

banana_jungle_book.jpg

Adrants reader Adam Silverthorne writes to tell us about some advertising he saw on a banana he bought this morning. While isn't altogether new, the tie in is brilliant. The ad is for Disney's The Jungle Book DVD. Complete with image of a monkey (chimpanzee?), the ad gets points for relevancy.

by Steve Hall    Sep-27-07   Click to Comment   
Topic: Good, Packaging, Poster, Specialty   

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Comments



Comments

Thats great advertising. Matching up a character/ movie to a product is always effective.

Posted by: Dan Schawbel on September 27, 2007 1:06 PM

Same on my bananas. Absurd.

Posted by: Michael Pieracci [TypeKey Profile Page] on September 27, 2007 2:02 PM

Actually, this was used to promote the Curious George movie with Will Ferrell about two years ago. I still got the banana labels here on my wall:
- Curious George pulling a rabbit out of a hat
- CG with a fire helmet and a fire hydrant
- CG making a funny face at me

Posted by: Roland Reinhart on September 27, 2007 2:03 PM

The image is not a monkey or a chimpanzee- it's an orang-utan, as you would know if you have read the book or watched the movie!

Posted by: Martyn Benson on September 28, 2007 11:32 AM

Don't you advertising types know anything?
The image is not a monkey or a chimpanzee- it's an orang-utan and he is called King Louie!

Posted by: Martyn Benson on September 28, 2007 11:35 AM







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