Mastercard's Peyton Manning Pep Talks More Worthless than Priceless
Talk about deception. Here's a campaign that looked like something it wasn't.
Mastercard's Priceless Pep Talks with Peyton Manning gives you two text-entry boxes: a place for your name, and a place to enter something you're bummed about.
But if your name isn't already in a pre-set database, you officially do not exist. And the second box seems to be stuck on one setting: "I drive a minivan."
As a result, Peyton Manning addresses us by a name that isn't ours, and gives us a pep talk about how we can soup up the depressing minivan we don't have.
This sucks. And even if it worked the way it was supposed to, how is Peyton Manning going to give you customized advice about any one of your myriad problems? He can't tell you to paint flames down the side of your recent transfer to the receivables department.