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The New Girl At Work Is Hot, Better Workout to Look Good For Her

cannons_shes_hot.jpg

Steve Portigal from Portigal Consulting notes this ad for UK health club Cannons with the headline, "Because a new girl has started at work and she's hot," wouldn't play so well in America or Canada because we're a bit more politically correct than our forefather nation. While the ad is harmless enough, we agree. No doubt, an army of cause groups would be all over this one as soon as it hit the streets.

Written by Steve Hall    Comments (0)     File: Creative Commentary, Good, Outdoor, Trends and Culture     Sep- 7-07  
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