Dwyane Wade Love Letter Becomes Promotional Vehicle for Converse

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Aww. Miami Heat player Dwyane Wade's letter to basketball reads like an earnest, and early, version of Common's "I Used to Love Her," a love letter to hip-hop.

But unlike hip-hop, the game doesn't start turning tricks in adulthood.

The letter is the inspiration for a Converse promotion by Anomaly. The spot, "From Robbins, Illinois," started airing on October 28th. Around that time, the Wade 3 signature basketball shoe was also released.

See the spot and behind-the-scenes footage here. The :60 piece does a good job of capturing a moment that apparently meant a lot to him.

Also, Wade is really into triangles.

by Angela Natividad    Oct-31-07   Click to Comment   
Topic: Celebrity, Commercials, Good, Promotions, Sponsorship   

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