Make a Wish Helps Wee Ones Realize Big Dreams
This spot is called Beetle Boy and it's for the Make a Wish foundation. We like it because there are no harping celebrities and no witty ( red ) shirts. There's just a cute kid with an awesome yellow superhero costume, and a bunch of regular people who seem to care enough about him to help realize his dream.
Put together by the Kaplan Thaler Group, NYC.
Comments
Maybe I should think before I react, and maybe I should put my advertising cynic to rest, but can a kid really make a wish that cool?
Maybe I should think before I react, and maybe I should put my advertising cynic to rest, but can Make-A-Wish put together a wish that cool? "I want to be a super Hero" is almost any kid's wish. But the way the ad runs is just SO advertising, SO cute. Make a Wish is a great foundation -- I'm not knocking them. But for a really good looking kid to have a whole town turn out to help make him a Hero... it smacks of agency through and through. Maybe the kid did wish to be a hero and then the agency stepped in. No big. But to put together a commercial that presents it as if it were just fresh... Smack.