Sony Bravia Thread Spot Drapes Ancient Tombs with Rainbow Shroud
We were skeptical about how many more ways Sony would be able to push its swath-everything-in-color manifesto for the Bravia campaign, but at this rate, we're pretty sure it could go on forever.
Y&R, Egypt is responsible for this pyramid and thread spot. It's appealing -- even without a Rolling Stones tune -- but it also filled us with a sense of dread. How many takes did this require? Who cleaned up all those spools?
A gorgeous spot as usual, but some seamstress out there probably had a heart attack from all the decadence. Plus, the pyramids were tombs, right? This is roughly the equivalent of letting a bunch of technicolor bunnies run amock across the Congressional Cemetery.
Now that we think about it, that seems strangely poignant.