Warning: include(/inc/detect_ads.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2007/11/celestial-seasonings-takes-sweetfaced-bit.php on line 11

Warning: include() [function.include]: Failed opening '/inc/detect_ads.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2007/11/celestial-seasonings-takes-sweetfaced-bit.php on line 11

Warning: include(/inc/header.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2007/11/celestial-seasonings-takes-sweetfaced-bit.php on line 12

Warning: include() [function.include]: Failed opening '/inc/header.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2007/11/celestial-seasonings-takes-sweetfaced-bit.php on line 12

Celestial Seasonings Takes (Sweet-Faced!) Bite Out of Starbucks' Hide

TDAClstlCaloriesChin72_1.jpg

Generally speaking, Celestial Seasonings reminds us of girls with frizzled hair sitting by a fireplace while reading books full of pressed rhododendrons.

Couple that with an unmoving loyalty to our cheery friend Starbucks (our fulfilling relationship has lasted longer than relationships with most human beings), and a college education that taught us the media makes us count calories at the same rate we pop pills, and you've got yourself a kamikaze campaign.

See Fat and Stretchy Pants.

The creative was put together by TDA Advertising & Design.

Something about the design of the fatty coffee drinks does bring those negative words to life. It really looks like fat floating in the Fat drink. And that whipped-cream double-chin? Pure art.

CS' press hombre called this a "sweet-faced competitive campaign." Would it talk you out of a soothing pumpkin-spiced concoction and into some chamomile a la glass mug?

Written by Angela Natividad    Comments (0)     File: Brands, Magazine     Nov-27-07  

Warning: include(/imedia/imedia_ad.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2007/11/celestial-seasonings-takes-sweetfaced-bit.php on line 83

Warning: include() [function.include]: Failed opening '/imedia/imedia_ad.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2007/11/celestial-seasonings-takes-sweetfaced-bit.php on line 83

Warning: include(/inc/subscribe_form.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2007/11/celestial-seasonings-takes-sweetfaced-bit.php on line 88

Warning: include() [function.include]: Failed opening '/inc/subscribe_form.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2007/11/celestial-seasonings-takes-sweetfaced-bit.php on line 88

Warning: include(/utilities/carp/feeds/adtechblog.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2007/11/celestial-seasonings-takes-sweetfaced-bit.php on line 102

Warning: include() [function.include]: Failed opening '/utilities/carp/feeds/adtechblog.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2007/11/celestial-seasonings-takes-sweetfaced-bit.php on line 102

Warning: include(/inc/dynamic/recent_adrants.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2007/11/celestial-seasonings-takes-sweetfaced-bit.php on line 110

Warning: include() [function.include]: Failed opening '/inc/dynamic/recent_adrants.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2007/11/celestial-seasonings-takes-sweetfaced-bit.php on line 110

Comments

Post a comment











Warning: include(/inc/column_right.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2007/11/celestial-seasonings-takes-sweetfaced-bit.php on line 277

Warning: include() [function.include]: Failed opening '/inc/column_right.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2007/11/celestial-seasonings-takes-sweetfaced-bit.php on line 277

Warning: include(/inc/footer.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2007/11/celestial-seasonings-takes-sweetfaced-bit.php on line 278

Warning: include() [function.include]: Failed opening '/inc/footer.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2007/11/celestial-seasonings-takes-sweetfaced-bit.php on line 278