Going from Quirky to Metal Always Betrays a Little Insecurity

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Here's a new ad for the 40 gigabyte Playstation 3. It was put together by TBWA\Chiat\Day, LA. The song is called Ladies and Gentlemen by Saliva.

Nice way to showcase the visually arresting aspects of the console, but let's face it, the PS3 will never be the Wii. And to be honest, all this uber-sleek metal shit lacks the confidence PS3's ads demonstrated before Sony knew it would be a flop. You know, like that scary baby spot. There was also a pretty good one involving a Rubik's cube.

And here are some EyeWonder ads for the same campaign: 1, 2. We're not really fans of EyeWonder spots but if they were all as visually interesting (and as quiet) as these ones, we might feel differently.

by Angela Natividad    Nov- 2-07   Click to Comment   
Topic: Commercials, Online, Packaging, Television   

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Comments



Comments

this spot is insanely cool. way better than white room and some of my favorite game\console work ever.

Posted by: danny on November 3, 2007 3:06 AM

this spot is insanely cool. way better than white room and some of my favorite game\console work ever.

Posted by: danny on November 3, 2007 3:07 AM





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