Red Bull Launches Writing Contest in Britain

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Red Bull has added yet another promo to its growing line of user-created forrays.

The company that brought us the annual flying wonder-ridden Flugtag and Art of Can contests is now asking UK consumers to write its next TV ad.

Called the Red Bull Tall Story Contest, the brand artfully positions yet another CGM pandering campaign as an a kind of literary contest, by asking consumers to write a "witty short story."

Entries should follow in the spirit of its long-running cartoon spots, where someone gets wings after downing a Red Bull.

Adverblog says Red Bull will be promoting the contest with half a million pounds using radio, print and online advertising, in addition to on-campus student promos.

by Albert Kugel    Nov-12-07   Click to Comment   
Topic: Campaigns, Consumer Created, Online, Promotions, Television   

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Comments



Comments

Isn't this the same damned thing as the Captain Morgan campaign? Or every other user gen campaign going?

Good to know originality is the word of the year.

Posted by: arsmorendi on November 12, 2007 12:02 PM







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