PepsiCo Turns Stat Quo Inside-Out with 'Enable'

pepsi%20enable.jpg

Maybe because Nationwide cashed in like mad on its K-Fed pre-Super Bowl ad hype last year, everybody's releasing their spots before the drop.

We don't like the idea of opening our presents before Christmas day (which is what watching a Super Bowl ad a week in advance is like), but in some cases an early debut is a good thing.

That's the case with Pepsi's Bob's House, a Super Bowl spot by BBDO for its Enable campaign that composes a deaf world we're invited to watch from the sidelines. A silent ad is jarring, but it's weirder still to be passive observers of a community whose jokes we don't get.

Neat switcharoo on the minority experience. Can't wait to see what kind of response this generates on Super Bowl Sunday.

See the making-of, which, thankfully, isn't the usual self-congratulating "how I made my baby" swill.

by Angela Natividad    Jan-28-08   Click to Comment   
Topic: Brands, Cause, Commercials, Good, Super Bowl 2008   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



Comments







Stanton Optical


Featured FREE Resource: