Yellowbook Promises to Wipe Away Past Mistakes, Present Inadequacies
This is not the first time a lower-back tat has been used to sell something it shouldn't. The VW Touareg, Livescribe and Office Max have tread that valley before (and left the ink stains to prove it). Lower still: Hyundai.
Back to Yellowbook. The campaign is called "Say Yellow to the Future" and was put together by Gotham. No word on whether you can muzzle your virtual concierge if you find him too invasive.