Live Unbuttoned, Make Waves, Cause Fender-Benders

levis-runaway-jeans.jpg

"Runaway jeans cause car crash" is the fourth installment of Levi's "Live Unbuttoned" campaign. (Also see backflipping into jeans, which was unexpectedly successful, and helium jeans.)

It was put together by Feed Company, which also did the Ray Ban "Never Hide" thing (remember "Guy catches sunglasses with face"?), which is great to see on paper considering people wasted plenty of time drawing comparisons between "backflipping into jeans" and "Guy catches sunglasses with face." Now you at least will know for sure: It's the same company. Tell all your friends.

by Angela Natividad    Jul-29-08   Click to Comment   
Topic: Brands, Campaigns, Guerilla, Viral   

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Comments



Comments

awesome, same idea repeated over and over again...way to go guys...you are F**king your client big time!

Posted by: viralista on July 29, 2008 10:05 AM







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