Southern Comfort: What to Have when You're Just Trashed

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Southern Comfort (with Lime!): for when you're beyond sensory cognizance. The music sucks, your conduct questionable, everyone's funny, and Ugly at left is starting to look like a Good Investment.

The spot's called "Suspended Moments" and is part of a big hard year-end push. Also, in efforts to get down with the music scene, Southern Comfort goes by SoCo now. (It worked for J-Lo, Diddy and BevMo, right?)

Beginning next month, "SoCo Music Experience" webisodes will air on Heavy, My Damn Channel, Pitchfork.tv, Complex.com and DeathandTaxesMagazine.com. I'm not sure what a "Music Experience" is, but if I had to guess, I'd say they're like trashy music videos with slipperier floors. And heavy on the indie bands for good measure.

by Angela Natividad    Aug-14-08   Click to Comment   
Topic: Brands, Campaigns, Commercials, Online, Television   

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Comments



Comments

"Southern Comfort goes by SoCo now"

Joplin was calling it that 40 years ago....if anything it's a throwback.

Posted by: right? on August 15, 2008 2:05 PM

Hey, neat.

I would've preferred a total throwback effort -- rock stars throwing shots back through history -- to this contemporary-drunken-haze crap.

Posted by: Angela on August 15, 2008 2:21 PM





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