Ask.com Puts a Face on the 'Nagging Question'

ask-nagging-question.jpg

Giving the New and Improved! Ask.com a promotional kick, Hanft Raboy & Partners personified the nagging questions that sit fussing in the back of our heads -- or, in this case, on our shoulders.

Watch as an elephantine nag weighs down an inquisitive 8th-grade boy. Here, a cop contemplates where to meet cool girls. And in our favourite spot, a pregnant woman wonders, "Can I eat eggs, clams and crab legs?" -- through an elderly Indian man.

Each question-asker accentuates its host's musings in a slightly tone-deaf way, imbuing the spots with quirky charm. And the tagline ensures we know exactly what each shoulder-bound burden represents: "Get the best answers to all your nagging questions."

by Angela Natividad    Oct- 8-08   Click to Comment   
Topic: Brands, Campaigns, Commercials, Good, Television   

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Comments



Comments

Video doesn't seem to be working, but based on the description, doesn't it remind anyone else of the State Farm commercial with the woman asking anyone and everyone about her deductible?

Posted by: Claire Dalton on October 8, 2008 4:53 PM

Video doesn't seem to be working, but based on the description, doesn't it remind anyone else of the State Farm commercial with the woman asking anyone and everyone about her deductible?

Posted by: Claire Dalton on October 8, 2008 4:57 PM

Aw shite. Thanks, Claire. I fixed the video.

Posted by: Angela on October 8, 2008 9:29 PM




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