Because PB&J Should Be More Democratic than It Is.
Here's a pretty idea. To drive donations to the Greater Chicago Food Depository, Leo Burnett/Chicago and Starcom remind shoppers that "food shouldn't be a luxury."
The bottom portion of each piece invites viewers to donate what they can to the Depository. "Text MEALS to 90999 to give $5," it adds -- simple enough to do on impulse.
If you're in the Chi, expect to see these on CTA buses and rail cars from now to December 31st.