Because PB&J Should Be More Democratic than It Is.
Here's a pretty idea. To drive donations to the Greater Chicago Food Depository, Leo Burnett/Chicago and Starcom remind shoppers that "food shouldn't be a luxury."
To illustrate the point, ordinary items -- soup, broccoli, PB&J sandwiches -- are positioned as luxury goods, languishing in the manicured hands of luxe porcelain models.
The bottom portion of each piece invites viewers to donate what they can to the Depository. "Text MEALS to 90999 to give $5," it adds -- simple enough to do on impulse.
If you're in the Chi, expect to see these on CTA buses and rail cars from now to December 31st.
Comments
I'm afraid your image links aren't working. Here's one that does:
www.advertolog.com/paedia/prints/2008/11/15/205989/show
As a former Burnetter and longtime supporter of GCFD, I approve these ads.
Wha? The links are totally working.
If anyone else has this problem, I'll switch 'em out to be extra-safe.
Links work for me.
I like this idea and the ad image is awesome.
We had this idea done for a campaign in France months ago. You can find the two posters at this adress : http://blogsetie.blogspot.com/2008/04/et-si-manger-devenait-du-luxe.html
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