Crush, Dentsu Canada 'Visualize' Lexus IS F

Provided with little more than an audio file of the Lexus IS F on the go, production company Crush was asked to visualize what the sound would look like. This is the result of that.

Pretty, and effective in its lack of language. I especially like the smoke circles. Last few scenes cut briefly to the car, the logo, the slogan: "The pursuit of perfection." Clean.

And infinitely more coherent than "F is everything you thought we weren't."

by Angela Natividad    Nov-20-08   Comments (0)   
Topic: Brands, Campaigns, Commercials, Television