You Know What Makes a Great F*ck? A Lexus

f-is-everything.jpg

Check out Blue, Dots and Blips, three ads by ATTIK for the Lexus IS F. The trick is to drive home the message, "The new Lexus is F."

And what is F?

"F is everything you thought we weren't," the saucy new microsite confidently croons.

Okay, then.

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Comments



Comments

Hahaha. All these luxury cars scrambling to respond to Audi. It's so obvious.

Posted by: Dave on April 8, 2008 12:53 AM







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