Pepsi Promotion Plasters Times Square With New Logo

pepsi_optimism.jpg

In an all out effort to accost, uh, make the public aware of its new logo and celebrate the "next generation's" apparent positive outlook for the coming year, Pepsi has unleashed itself upon Times Square with a week-long promotional extravaganza.

This past weekend, Pepsi, with street teams and a Times Square billboard takeover, featured its new Refresh Everything message of hope, optimism and a world made perfect through the rose colored glasses of advertising. A new television commercial, Wordplay, also made its debut.

Through December 31, six other Times Square screens will carry Pepsi's optimistic messages. On December 31 from non to 4PM, a Pepsi Pop Up store will take over the Good Morning America studio offering the public free Pepsi Max and swag.

While at the pop up store, people will be able to take a picture of themselves and create their own messages of optimism, some of which will appear on GMA's SuperSign. Additionally, those who text Change (and their message) to 66333 from home and NYE (and their message) to 66333 from Times Square may have their message appear on a scroll during MTV's New Year's Eve coverage or on MTV's Times Square screen during the New Year's celebration.

And if all that wasn't enough Pepsi for one night, at 11:56PM, one thousand three foot in diameter balloons will be released with the new Pepsi logo. Though balloons are certainly festive, we pity the poor soul somewhere in Queens, New Jersey or Long Island who may suddenly find themselves underneath a three foot sheath of deflated rubber. OK, that's a downer. This is New Year's Eve! This is supposed to be fun! We love balloons!

So if your lucky (crazy?) enough to be in Times Square New Year's Eve, you better not be holding a can of Coke lest the Pepsi Police issue you a citation and force you to apply a Pepsi sticker to your can.

by Steve Hall    Dec-29-08   Click to Comment   
Topic: Brands, Commercials, Events, Guerilla, Outdoor   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



Comments



Comments

When I think of optimism I definitely think of Pepsi. Are they kidding me? Also surprised that environmental groups are not in an uproar about the 1000 balloons being released.

Posted by: Chris Fuchs on December 29, 2008 3:30 PM

Did apple finally ditch the dancing silhouettes? Oh wait...

Posted by: Knowbody on December 29, 2008 4:18 PM

Hmm; I thought this was an Obama inauguration thing. Figured he was just using up the funds left over from the election...

Posted by: Edward O'Meara on December 29, 2008 4:38 PM

Okay, so I'll be there and will get some free drinks - thanks for the info.

Question, where will the restrooms be for all of us who are there drinking free Pepsis???

Posted by: Greg on December 29, 2008 5:10 PM

Well, I guess it's better than Pepsi's 1932 inaugural tie-in:

Pepsi-Cola, Fear Itself.

Posted by: Brien Lee on December 29, 2008 6:19 PM

the whole idea gives me a very bad case of gas.

Posted by: homeBiscuitsAndGravy on December 29, 2008 8:13 PM

the whole idea gives me a very bad case of gas.

Posted by: homeBiscuitsAndGravy on December 29, 2008 8:13 PM

Using the logo as a letter in a word-based campaign.

Hmm...let me guess...if a student from Art Center came in to interview at Chiat and showed that campaign you think they'd hire him or call him a hack?

Plus, even a student wouldn't come in with that piece 'o sh*t.

Posted by: npb on December 29, 2008 9:58 PM

Using the logo as a letter in a word-based campaign.

Hmm...let me guess...if a student from Art Center came in to interview at Chiat and showed that campaign you think they'd hire him or call him a hack?

Plus, even a student wouldn't come in with that piece 'o sh*t.

Posted by: npb on December 29, 2008 9:58 PM

This is beyond bad. I was like WHOA this is like bad but in a bad way. It feels like a boil on my anus.

Posted by: Paul on December 30, 2008 2:11 AM

The more I see that new Pepsi logo, the worse it gets. I can imagine that "Wordplay" commercial with the old, bold and stable Pepsi logo, but not the new mess. And even then, the ad would suck.

The whole endeavor comes off as cheap and false.

Long live water!

Posted by: Nik Daum on December 30, 2008 10:53 AM

Check out Pepsi on outdoor displays in Bucharest, Romania, Europe , over more than 565 sqm of led screens :) Watch it on Vimeo: http://www.vimeo.com/2503535
Official webpage of the led screens : www.cocorchannel.ro

Posted by: Laurentiu Stoica on December 31, 2008 12:44 PM

Where is the "new" logo?? This is worse than the new Wal-Mart logo! At least they had time to make a little butthole inspired star. All Pepsi did was skew the red and blue curves?? The positive here is that it doesn't look so much like yin yang anymore but it was a staple of American culture. Why even bother to change it (tweak it)???

Posted by: daniel on January 1, 2009 3:10 AM

this campaign is horrible. bbdo must be in shock.

Posted by: not impressed on January 5, 2009 1:43 AM

this campaign is horrible. bbdo must be in shock.

Posted by: not impressed on January 5, 2009 1:44 AM

Headline Alternative: OBESITY

Posted by: Edward on January 5, 2009 4:13 PM

new logo, any updates till now?

Posted by: jordan shoes on July 23, 2009 11:39 PM





Stanton Optical


Featured FREE Resource: