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TD Bank Uses Regis and Kelly Puppets to Attract Young People.

regis-puppet.jpg

And it's like ... it's like ... a less funny Terrence and Phillip.

By Tierney Communications/Philly, which hopes to draw 18- to mid-twenty-year-olds choosing a bank for the first time. Two other spots, "Lincoln" and "Operator" -- use your imagination! -- are currently in production. Keep an eye out for those bad-boys at TD Bank Theater.

by Angela Natividad    Dec- 1-08   Comments (2)   
Topic: Brands, Campaigns, Celebrity, Commercials, Online, Television
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Comments

The TD Bank "Regis and Kelly" campaign's got an online component as well. Check it out here if you're curious:

TD Bank "Regis Is Happy" 300x250

Posted by: adverlicious on December 1, 2008 2:04 PM

Can someone explain to me how this is supposed to appeal to "young people"?

I'm sure they don't watch Regis and Kelly or realize the animation is a Terry Gilliam rip-off.

In any case, it's not very funny or effective to any age group.

Posted by: Sooz on December 22, 2008 1:51 PM

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