TD Bank Uses Regis and Kelly Puppets to Attract Young People.
And it's like ... it's like ... a less funny Terrence and Phillip.
By Tierney Communications/Philly, which hopes to draw 18- to mid-twenty-year-olds choosing a bank for the first time. Two other spots, "Lincoln" and "Operator" -- use your imagination! -- are currently in production. Keep an eye out for those bad-boys at TD Bank Theater.
by Angela Natividad
Dec- 1-08
Comments (2)
Topic: Brands, Campaigns, Celebrity, Commercials, Online, Television
Topic: Brands, Campaigns, Celebrity, Commercials, Online, Television
Comments
The TD Bank "Regis and Kelly" campaign's got an online component as well. Check it out here if you're curious:
TD Bank "Regis Is Happy" 300x250
Can someone explain to me how this is supposed to appeal to "young people"?
I'm sure they don't watch Regis and Kelly or realize the animation is a Terry Gilliam rip-off.
In any case, it's not very funny or effective to any age group.
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