Mammoth Mountain Embraces the White Space

mammoth-house.jpg

Keeping to its preference for minimalism, David&Goliath demonstrate Mammoth Mountain's ... mammoth nature under two-word tagline "Play Big."

The creative is as brusque -- a lot like DDB's "Think Small" ad for VW, but not as wordy, and the concept's reversed: it's not the microscopic object Mammoth's selling you; it's the empty space around it.

See snowplow, see house (at left). All that open space? That's supposed to be the mountain. Same idea with the billboard Steve reviewed here.

by Angela Natividad    Jan-30-09   Click to Comment   
Topic: Brands, Campaigns, Good, Magazine, Outdoor   

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Comments



Comments

I love good use of white space - and this is a particularly good use.

Posted by: Detroit Dave on January 30, 2009 11:38 AM





Stanton Optical


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